Obvious improbable

Opened at the end of 2011 with several authors, today the project OBVIOUSLY INCREDIBLE [gifts.objects.accessories] is a platform that presents products fr om more than 200 artists and designers, most of whom are from Russia. Then, the specifics of Winzavod Center for Contemporary Art space suggested the idea for commercial equipment made in recycling concept. These ideas are also reflected in a number of products and art objects constantly presented in the store’s assortment.

Today the store offers ceramics, costume jewelry and jewelry, leather, wool and cashmere products, designer toys, art cards, artisan chocolate and coffee, and even living plants. Many products are truly unique and become collectibles for our clients, including artists, businessmen, and owners of their own galleries.

A special place in the project is given to social entrepreneurship products and work with people with disabilities. We are a favorite visiting place for tourists and foreign guests of Winzavod Center for Contemporary Art. The store is noted by the best independent world guide Lonely Planet in the shopping section in Moscow as a unique Russian handmade store.

We see our mission as popularizing domestic authors, author's studios and ateliers, niche brands and startups, supporting and developing author's production in Russia.

The phrase uttered by our customers countless times over the years: “Oh, now I know wh ere to buy gifts!” could certainly be the store's motto.