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Curatorial text of Lizaveta Matveeva about Frozen exhibition

17 January 2019

The Sasha Zubritskaya’s project Frozen is a series of objects documenting traces of a locked affect. Working with the artist at the exhibition, I thought of Sasha’s objects as documentation of meetings with the desire, pulled out of time and space, but a conversation with my friend and colleague Natalia Shapkina gave me a more precise wording – a seizure of daily life. In the meeting an equal meets an equal. Relations that develop between Sasha and the material of her artistic research are in the nature of subject-objective – the author interacts with the environment, snatches out individual episodes, transforms them, transfers them into the exhibition space, and thus, prevents fr om entering into a new subjective frame.

Georges Didi-Huberman writes in his famous philosophical parable “Ce que nous voyons ce qui nous regarde” (What you see is what looks at you): “What we see carry weight – exists – in our eyes only due to the fact that it looks at us”. A plastic box with lighters, lathing, a huge hourglass, a key borrowed from putti, a fountain behind fences – are a number of images that we may encounter in daily life but we hardly pay attention to them, in the Sasha’s project they are transformed into physical volumes filled with emptiness of meanings. It is important to note that the project Frozen is her first experience with three-dimensional objects of such a scale. Here she leaves from her usual media videos and photos, but retains the very principle of photographing. Snatched situations, on the one hand, retain their realism, on the other hand, they are subjective and incur to artistic manipulations. How the artist frames the founded situations, creates circumstances for the experience of looking at a completely different order. A viewer asking questions about the identification of her works (are they sculptures or objects or ready-mades?) is involved in that very game of interpretation and ambiguity. We become participants of intersubjective relations with the art – the artist “disturbs the vision” of her audience.

Sasha’s project is a place of shortage, wh ere desire is exacerbated by unattainability and is caught up – frozen – in its manifestation. The aforementioned emptiness of meanings, formed in objects, arise following the logic of loss, which looks at us, pursues us. The desired is not possible to touch nearby, it can only be seen from afar. The artist assigns these obsessive images, means them. Sasha’s works are different signs of the one signifier, indicating the absence of Thing. She visualizes traces of the locked affect, without using the language directly, and creates a field for the further game of the viewer. The presence that Didi-Huberman writes about minimalists and whiсh Frank Stella explains as “a different way to talk” is a paramount importance in Sasha’s project. The presence of the images in the new environment, the presence of works, the viewer’s presence: invisible is endowed with visibility and importance, comes to the fore, what is usually blocked becomes frozen and exalted.

Lizaveta Matveeva


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11 March 2026
112  artists will present their work at the 12th WIN-WIN spring fair of new names.

Since 2021, the Center for Contemporary Art Winzavod has been implementing the WIN-WIN project, which was launched as a contemporary art market within the Art Market program. Since its inception, the project has received over 600 applications for each open call. The market has presented over 1,000 artists, creative communities, galleries, and associations, and launched the careers of over 500 new artists.

The fair will maintain one of the project's key principles: representing at least 50% of the artists who have not previously participated. This rule allows the professional community to sel ect relevant names twice a year.

The fair's open call received over 930 applications.

Artists and photographers

Artists and photographers

Katya Moroz, Daria Selivanova, Galina Agafonova, Natalya Konyukova, Daria Lazareva, Evgenia Tulyankina, Irina Lang, Sergey Trofimov, Ekaterina Afanasyeva, Lena Chetverik, Margarita Chigodaykina, Inna Sumina, Nadezhda Prades, Natalie Notyag, Irina Klychnikova, Natalya Chobanyan, Anastasia Barakhtina, Maria Isaeva, Roman Kalinin, Asya Shamshadinova, Polina Moreau, Natalya Alatortseva, Denis Gorshkov, Nastya Artsplash, ANNA VESELKOVA, Irina Petrovskaya, Anna Stavinozhenko, Victoria Shmygovskaya, Nikita Luchinin, Danya Ryazanov, Evgenia Panfilova, alesha, Bepa Go,
Evgenia Karaseva, Natalie Kokoshkina, FIELDS | Polina Cherkasova, Yulia Kimaeva, Masha Vishnevskaya, Alina Tolkacheva, Olga Smirnova, Ira Budnichenko, Vladimir Shirmanov, Daniil Tolkalin, Tatyana Ostrovskaya, Alina Utrobina, Alexey Sutyagin, Nadya Koldaeva, Anna Lifenko, Masha Somik, Maria Stadnik, Danil Danot | Angel Danger, Alina Bugleeva, caretakers, Alexandra Ovcharenko (NAMUH) | Natalya Chernova, Polina Krutova, Mikhail Rubankov, Ekaterina Aulova, Kirill Filatov (art studio PHAROS), Rimma Savina, Alexander Laptev, Maxim Pokalev, Lena Maiss, Lena Troyanskaya, Yulia Potylitsina (PTL), Elena Tarutina, NIKITA SKRTDI, Mary Inkova Ljós, Alyosha Geld, Aya Filinskaya, grigels mood, VISELITSA, Egor Shblykin, Vasily Shomov, Sasha Smith (betonism ceramics), Anastasia Lyulina, Varya Shchuka, Galina Agafonova, Klimin fr om Kolomna, Anton Sidko, Asya Motina


Creative associations

Workshop Nº5, VEREY23, Seasonal activities, Russian Independent Selfpublished, Joint machinery, INB, CRYSTAL, O-S-A, Graphic Art, Madame, Multi Layer Collection

Galleries

Tomo, ArtTube Editions, TEXTURA gallery, 1ARTCHANNEL, TRIPTYCH gallery, E.K.ArtBureau, JOY GALLERY, SHIFT, Center for Contemporary Culture "Smena"

Publishers

Rhinoceros, booklellab book corporeality laboratory, Community print, Ferrum Faber

The WIN-WIN fair expert council includes:
● Alexey Veselovsky, artist and founder of the PiranesiLAB experimental print art laboratory and gallery;
● Nastya Chetverikova, cultural scientist, musicologist, author of the educational podcast and book "Art for Boys";
● Maria Sergeeva, art consultant and expert in brand creative strategy.