The Open Day of the HSE School of Design and the CCA Winzavod program is "Management and PR in the Art Industry"

Open Day Management and PR in the art industry On July 15, we invite you to the online open day of the second set of the program of the School of Design with the support of the CCA Winzavod — "Management and PR in the art industry". We invite you to a meeting with the heads of the program — Sofya Trotsenko, Irina Saminskaya and Pierre Brochet, as well as with representatives of partner institutions. Let's talk about the key courses of the program, about the cases of graduates of the first set and answer your questions. The program is divided into two tracks: management and PR in the art industry. The course sets the standard for the profession and helps students delineate professional boundaries in the field of art management or PR. The program is aimed at professionals with at least one year of experience in project management and communications who seek to develop a career in the field of contemporary art and implement large-scale projects. The program involves leading experts in the art industry: fr om heads of major art institutions to heads of agencies and editors-in-chief of key media outlets. This made it possible to make the training the most practice-oriented — the provided cases, tasks, and activation examples are taken from the current projects of the institutions. Thus, students gain experience in developing solutions to current problems, and institutions gain new qualified personnel. The Association of Galleries (AGA), the House of Culture "GES-2", the Moscow Museum of Modern Art, the PR bureau VESNASKORO, VK, the law firm DELCREDERE and many others. Partner institutions are included in the program both meaningfully and practically, providing real-world cases and forming their own talent pool from graduates of the program. Educational track "Art Management" Students of the Art Management track acquire the necessary knowledge in high concentration and explore practical cases for the implementation of projects of any level. In a short time, experts will tell you how the art system works, what specialties and work formats exist in the art industry, wh ere to start and how to build a career in the field of art. The teachers will teach you how to overcome the pitfalls of any task: to organize an exhibition, launch a public program, publish a catalog, organize the gallery's participation in the fair. The program is designed in such a way as to provide students with an understanding of the context of art theory and history sufficient to develop a career in art. Educational track "Modern communications in the art industry" Students will learn how to launch projects in contemporary art, shape the image of companies, position new brands, and implement communication strategies. Participants of the program will get acquainted with the history of international and Russian contemporary art, the theory of art criticism, master creative writing, copywriting, modern approaches in the field of content creation, work with analytics, current legislation in the field of advertising, copyright, and AI capabilities for project implementation.