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New Names platform has become part of a large project of the Winzavod Foundation for Contemporary Art Support to provide systematic assistance and support to young and emerging artists. Winzavod was one of the first to start working with young artists and is constantly developing in this direction — currently, “New Names” unites "Open Studios", "Wall" and other projects, in addition to a new online platform.
The platform provides free access to emerging artists with guidance from professionals from various fields of contemporary art. The "Career Start" section informs about the choosing process of an educational institution for a future career. The "Inside the community" section will explain how the art system works, where and how to make the right acquaintances. The "Promotion" section guides you through the documents that an artist needs for their career. Finally, in the "Sold" section, young artists will learn how to estimate the cost of their works, how and where to sell their works.
The first speakers of the project were: Stas Shuripa, an artist, curator and teacher of the Institute of Contemporary Art, Arseny Zhilyaev, an artist and curator, Arseny Zhilyaev, curator, Andrey Parshikov, curator, Lisa Savina, curator, Sofia Simakova, co-founder of the online gallery and auction SAMPLE and many others.
Simultaneously with the free platform we launched a paid e-mail service which allows artists to get exclusive content twice a month. The subscription for newsletter service costs 299 rubles per month and gives free trial access for the first month. By subscribing, artists will be able to interact with recognized experts in the field of contemporary art, receive comments and advice, increase their own level of engagement and involvement in the art environment, and much more. Subscribers receive twice a month all the main news of the art world, practical instructions, invitations to webinars, open-call, closed events, etc.
The e-mail service includes units about vacancies in the creative field and access to special offers from project partners, life hacks and expert recommendations, as well as a bulletin board where everyone can offer their services, find a contractor or associate.